If an email is sent to a forest and no one reads it, was it really sent? Absolutely it was. Second, sending to bad addresses reduces your click and open rates. Every email sent to a bad address is cluttering up your send queue and getting in the way of the real recipients of your email. But that option comes with some serious downsides.įirst and most obviously, sending to bad addresses is a waste of resources because no one is going to receive the emails. Now you may be wondering, “Is all this bounce processing stuff really necessary? Can’t I just send my emails out and ignore the bounces?” Technically yes, you could. A good bounce processor (like GreenArrow’s) will generate detailed stats and deactivate any bad email addresses that it identifies. What happens next depends on your particular software. As we’ll see in this post, this decision is influenced by why the email bounced, but other factors like whether this is the first time that the email address bounced can come into play. Whether the email address should be marked as bad.What mailing list the bounced email address is on.Which campaign, autoresponder or other grouping of emails the original email was a part of.The original email address that was sent to.
#Powermta bounce processing software
The good news is that you don’t have to resolve all those bounces yourself because a piece of software called a bounce processor can do it for you.īounce processors vary in complexity and depth of features, but their first task is to collect data from the bounce message itself. But manually reviewing individual bounce messages only scales so far. In this case, it’s easy to see what went wrong. For example, if you send an email to a friend and mistype their address, you’ll likely see something like this: While bounce messages aren’t sent 100% of the time (spam filters, in particular, may block a message without informing the sender), they are nevertheless indispensable to good deliverability. Humans, Step Aside (Rise of the Bounce Processors) But when an email can’t be delivered, we get something much better: a reply email that informs us why our message couldn’t be delivered. When an egg breaks, we get alerted by broken eggshells and raw egg all over the place. Lots of things can go wrong: the recipient’s email address may be entered incorrectly, the ISP that hosts the email account could be having technical issues, or a spam filter could be blocking the message from getting through. In the same way, not every email makes it through to its recipient. But as we all know, eggs are fragile, and not every egg makes it to the table (or even to the frying pan). The end result will be a fully configured bulk email server that is capable of sending millions of email per month and will give you a perfect 10/10 score on and other similar newsletter spam test tools.Your SMTP server will be set up in under 10 minutes flat with everything you need to start mailing to your leads.No more paying extortionate prices to get your server set up which takes days before you can mail, pay just a low monthly or yearly fee, or even just 24 hours access and set up as many servers as you want.Fried, scrambled, poached, or boiled, they’re one of my favorite foods. Yeah, we are talking about some serious technical stuff, that this isn’t the same as setting up an email account in outlook.Īuto Configure everything from IPs, vhosts, protect and hide the server, to making sure domain masking, DKIM, DMARC, SPF, rDNS, and everything else works to ensure the best possible delivery rates. You are in a right place so don’t worry. You will find every possible information you can think of about setting up, configuring, maintaining, and using a perfect bulk email server without any sending limits. GOT LISTS AND NOW YOU WANT TO START EMAILING, BUT YOU DON’T KNOW HOW?